Newspaper digital and circulation revenue grew last year, but could not match print ad losses
The newspaper business lost more revenue last year, according to the Newspaper Association of America. Total revenue dipped 2.6 percent to $37.59 billion in 2013, from $38.60 billion the previous year.
But both digital and circulation revenue grew in 2013, though digital ad gains were modest, amounting to only $3.42 billion. Paid circulation continued to grow, however, as more and more newspapers went behind paywalls. Circulation revenue grew 3.7 percent to $10.87 billion.
Newspaper print advertising fell 8.6 percent in 2013, according to the NAA. According to NAA figures, the last time the US newspaper business was able to eek out any growth in total ad revenue was 2005 – 2009 being a particularly bad year for the newspaper business.