AOL launches new premium video experience
NEW YORK, NY – April 15, 2014 — AOL.com is launching a new premium video experience today, bringing video to the forefront of AOL.com and better serving the AOL.com audience’s demand for premium video content. Online video consumption is surging, with 78% of people watching online video every week, and AOL.com users are viewing video content at a rapidly increasing pace – viewing over 158 million videos1 in March. This launch combines the power of scaled online video with a time-centric programming strategy that meets viewers’ interests. The experience will be programmed dynamically based on the insights around the AOL.com audience’s daily video viewing habits. New video content will be premiering dynamically throughout the day as 63%2 of all video viewing on AOL.com happens during the daytime programming window.
This new experience on AOL.com expands on the success of the AOL On Network, which is the second largest in video content streams, and leverages the power of its scaled video content library to provide viewers access to some of the most premium video content online today. Additionally, the new AOL.com video experience enables viewers the ability to enjoy video content at any time, across devices.
Fueling this new video experience on AOL.com, content will be curated from our best-in-class AOL On video providers, including world-class content creators such as Conde Nast Entertainment, short-form clips from ESPN, and the Wall Street Journal (launch list below). Content providers also extend beyond publishers to include brands like HSN that will combine content with compelling commerce offers for the AOL.com audience. AOL.com will also feature video from AOL’s owned and operated brands, such as Engadget, HuffPost Live, MAKERS, Moviefone, and StyleList.
Beyond premium content brands, AOL.com is also partnering with an amazing network of individuals who have great insights, expertise, and insider knowledge on the topics that matter to people everywhere – from health and fitness, to entertainment, style, food, technology, sports and parenting. These AOL Experts represent some of the most informed and innovative voices in their fields and will bring exclusive new content to the AOL.com audience. AOL Experts will include Tracy Anderson, Sam Talbot, and Zach King, (launch list below). The AOL Experts roster will continue to grow and expand with AOL’s commitment to creating best-in-class original content.
Maureen Sullivan, President of AOL.com and Lifestyle Brands says, “Our audience craves videos that are exciting, current, informative, and entertaining. And we are thrilled to bring just that to the millions who view AOL.com every single day. Our partners are unrivaled, and we’ll deliver the best video content on the web to our 21.2M million unique viewers every month.”
Tune in to AOL.com to start watching.