Jumpstart Automotive Group, a division of Hearst Magazines, partners with Rubicon Project to launch automotive private exchange
Jumpstart group includes Car and Driver, Autobytel, LeftLane, NADAguides, CarGurus, EveryCarListed, Overstock Cars, U.S. News Automotive, J.D. Power Autos, and CarSoup
SAN FRANCISCO, Calif. – April 9, 2014 — Jumpstart Automotive Group, an expert automotive marketing and advertising company, today announced the creation of an automotive advertising marketplace (‘private exchange’) made possible through direct order automation. Jumpstart has signed an exclusive agreement with Rubicon Project (NYSE: RUBI), the company pioneering advertising automation and operating one of the largest independent real-time trading platforms that unites the buyers and sellers of advertising from across the globe.
Advertisers will now have access to Jumpstart Automotive Group’s premium publisher partners’ inventory, which reaches more than 25 million unique visitors monthly. The marketplace will offer contextual packages to support a broad array of interactive ad units across multi-channels and devices in order to reach and engage high value in-market auto intenders. In addition, buyers have superior levels of control, service and assistance supported by Rubicon Project’s team of experts.
With engineered hardware to enable low latency trading, 2.5 million queries per second are processed by Rubicon Project’s Advertising Automation Cloud. The technology platform is constantly self-optimizing based on the ability to analyze and learn from the vast volumes of data processed. Seven hundred sellers and thousands of advertisers rely on Rubicon Project’s technology platform to buy and sell advertising inventory.
“Our partnership with Rubicon Project gives Jumpstart the ability to improve speed, scale, and efficiency for our clients, and will enable Jumpstart to focus even more time and attention creating custom, high-performance marketing solutions,” said Jumpstart CEO Nick Matarazzo.
Kaylie Smith, Head of Seller Cloud, Rubicon Project, commented, “Jumpstart is a frontrunner in the automotive category, representing some of the leading automotive publishers in the digital ecosystem. This partnership further validates the movement toward the automated selling and buying of advertising, and better positions Jumpstart to respond to demand from automotive advertisers that are looking for high value in-market shoppers across premium inventory.”