Blurb introduces offset printing option to lower costs for runs over 750 units
The self-publishing book printing service Blurb today announced that can now offer offset book printing services. The company also introduced a fulfillment program for orders of at least 300 units or higher.
“The number one request from self publishers is to increase profits from book sales, while businesses want reduced book costs so the project comes in within budget. Our new offset print capability can reduce unit costs by as much as 40% or more over single copy print on demand,” Eileen Gittins, Blurb’s founder and CEO, said in the company’s announcement.
Blurb completes with Amazon’s CreateSpace printing platform. Amazon’s service is print-on-demand, which allows for self and small publishers to publish with minimal overhead. But Amazon’s service is not ideal for higher quality printing, such as what is needed for photography books. Blurb’s service, in contrast, produces far better results, though costs are increased, and profits minimized.
Offset printing and fulfillment services will be helpful, though they continue to require a greater investment.