Advance takes its business strategy to New Jersey with creation of NJ Advance Media
Move will not decrease print frequency, but will lead to layoffs as staff must reapply for their jobs
The publisher Advance Publications will be creating a new publishing company for its New Jersey properties, NJ Advance Media. In a statement issued yesterday, the publisher said that the new media company will launch later this spring with much of the same management team, but with fewer employees.
The strategy, which was rolled out in New Orleans, Alabama and other locations where Advance owns newspapers is simple in concept: a new publishing company is launched which provides services to the old newspaper properties. The old newspaper company no longer needs its news, sales and production staffs and so those positions are eliminated and employees given a change to reapply at the new company.
“We value the contributions of our employees and many will be offered positions with NJ Advance Media or Penn Jersey Advance Central Services,” Richard Vezza, publisher of The Star Ledger said in the company’s announcement. “Unfortunately, however, some job loss is a reality, and we’ll try to handle that as respectfully as possible.”
Vezza will remain as publisher following the launch of the new company.