March 26, 2014 Last Updated 4:34 pm

Word-of-mouth referral platform GWIG launches

Press Release:

CHARLESTON, S.C. – March 26, 2014 — Now when you need a product or service referral, you can “GWIG it,” as the first digital word-of-mouth referral application, called GWIG, launched today for both iOS and Andriod devices.

GWIG-iPhone5-lgGWIG, which is an acronym for “Go Where I Go,” provides a platform for users to refer businesses directly to others while offering businesses the opportunity to see – and track – those word-of-mouth referrals for the first time digitally. Prior to the launch of GWIG, there were no digital platforms that allowed for referrals, only those that included ratings and reviews, such as Yelp and Angie’s List. Ratings and reviews are subjective, with most coming from anonymous sources. GWIG makes those subjective ratings and reviews obsolete by only focusing on referrals for products or services by people users know and trust.

“Word-of-mouth referrals are vital to the growth and development of small businesses, and we saw a gap in the digital marketplace for this type of communication transfer,” said Charles J. Turner, chief executive officer of GWIG. “GWIG cuts through the noise of conflicting ratings and reviews found on existing services by connecting users and businesses through direct, digital referrals.”

Developed by SPARC, the 14th fastest-growing private company in the U.S. according to Inc. magazine, GWIG works by utilizing Google Places to provide users with a countless number of businesses that they can refer to others, sending all contact information for the business either through email or through the app. Those receiving the referrals can save for future reference or immediately connect to that business through the app. Additionally, users can proactively search for businesses in GWIG and see who their friends have made recommendations for.

Because GWIG uses Google Places, any business has the benefit of being referred through the app. However, business owners may also subscribe to GWIG to be able to access analytics that show who is referring the business and to whom and how often they are referring it. Business owners that subscribe to GWIG’s dashboard analytics feature pay an affordable monthly fee of $79 (or $49 per month with an annual commitment and one-time payment). With access to this information, small business owners are able to more efficiently and effectively tailor marketing efforts for new and continued business, as well as thank those loyal customers who are referring new clients.

“With access to analytics that GWIG provides, small business owners have the ability to engage with current and potential customers like never before,” said Chris H. Cooper, chief operating officer of GWIG. “As businesses use GWIG’s information to interact with interested potential customers, as well as thank existing loyal ones, they are able to create and grow strong relationships with positive long-term returns on investment.”

GWIG is available to users for to download for free in both iOS and Andriod app stores. Businesses that are interested in learning more about becoming a subscriber should visit

GWIG is the first platform to digitize and track word-of-mouth referrals. Developed to offer a simple and convenient way for users to exchanges a business’ contact information, GWIG also traces these referrals and provides subscribers a real-time analytics dashboard showing which GWIG users are referring their business, which users are receiving referrals and the ability to contact the people who accept GWIG referrals. For more information about GWIG, visit

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