GreenIndustryPros.com goes responsive design, Cygnus Business Media says page views, pages per visit up dramatically
Fort Atkinson, WI (PRWEB) March 20, 2014 — In February, GreenIndustryPros.com delivered a radically new web experience to its audience of landscape contractors and equipment dealers with a complete overhaul that assured it remains in the technology forefront.
“Our entire site now uses responsive design,” said Gregg Wartgow, editor in chief and associate publisher of Green Industry Pros magazine and website. “If you view our site on your smartphone or tablet (i.e. iPad), you don’t have to zoom in or slide things around to see everything. The site loads according to the dimensions of your device, presenting information in a logical, convenient, user-friendly way.”
Executive Vice President, Kris Flitcroft, noted, “Smartphone and tablet visits jumped 138% after we launched the new mobile-friendly site. Engagement also is up. Smartphone users stayed on the site 78% longer, which shows they are more engaged with the site’s content.”
GreenIndustryPros.com has long lead the industry with its online Product Guide for researching landscape products and equipment and its online Dealer Locator, which helps landscape contractors find equipment dealers based on location.
The website organizes content into eight specific navigation channels: lawn maintenance, lawn care, landscape design and construction, irrigation, snow removal, business, Product Guide, and Dealer Locator.
Advertisers are pleased with the site’s dynamic page loads, which assure that advertisements load only when they can be seen by site visitors.