Photo/Video trade publication Resource Magazine launches iPad edition into the Apple Newsstand
Trade publication uses Mag+ platform to produce native tablet edition of its photo, video and lifestyle magazine
The B2B magazine industry has always incorporated a wide variety of publications, from qualified circulation trade journals, to paid, high circulation industry magazines. B2B also incorporates a significant number of small trade publications produced by companies who probably feel more aligned with their industries than with the greater world of publishing. I assume Resource Magazine is one of those titles.
Resource Magazine serves the photography and video community. Founded in 2007 by Alexandra Niki, along with its editor Aurelie Jezequel, the quarterly magazine is distributed for free distributed freely in major photo studios, labs, and equipment rental stores in New York, Los Angeles, Miami, San Francisco and Chicago, as well as being available on newsstands. There is a related company, The Prop Stylist, described as a bi-coastal prop styling agency.
The new app appears in the Apple Newsstand under Alexandra Niki’s developer account name, and offers individual issues for $4.99, as well as a $9.99 annual subscription. The app’s Issues page also contains a full issue sample – the Spring 2013 issue – as well as samples of the Summer 2013 and Fall 2013 issues. Now that the app is live, one can probably expect a new issue to hit the app soon.
The app uses the Mag+ platform to create a hybrid edition – ads appearing as they would in print, with the editorial reformatted for the iPad. This become especially obvious when coming across a two-page spread. But as the magazine is about photography and video, the ads tend to feature large photos that display very attractively in the tablet edition.
The layouts incorporate scrolling text boxes, something commonly seen in Mag+ built digital editions. There are some interest and instructive layouts inside that are simple, yet effective. For instance, inside the full sample issue there is a graphic identifying photographers killed in the past year covering stories. I would assume that in the print edition the graphic is spread over two pages. But in the tablet edition the world map floats on the page, inviting the reader to swipe to access the hidden part of the map, which the frame containing the headline stays in place.
The cover of the sample issue is static, but another issue cover offers a modestly animated cover which works.
I especially like the way the table of contents is constructed. The page is devoted to photos from the stories and the reader is invited to tap the picture to reveal the details overlaid on the graphic. This then provides a direct link to the story.
As the digital edition offers so much content for free, designers looking for inspiration for their own tablet editions would be wise to download this Newsstand app. One objection many B2B publishers have to creating native tablet editions is the time that must be devoted to designing the digital editions. But there is no reason to go overboard adding in additional animation and other native tablet features when a good reformatting, incorporating a rethinking of the basic features of a magazines such as the TOC or contributor page will do the trick. Then, the editors can begin to think about other elements that can be added to their digital editions.
This concept, of course, applies to a B2B’s website, as well. A decade ago I remember telling my editor that it would be a good idea to always ask a contributor, or a company, if they have video content to share. This proved hard to reinforce as the editor continued to think only of print when considering their content needs. As a result, the website became an after thought. It would be a shame if the new tablet editions suffered the same fate, being relegated to merely an after thought.