March 18, 2014 Last Updated 8:26 am

AAM board agrees to expand quarterly reporting requirements to all newspapers by 2015

Press Release:

ARLINGTON HEIGHTS, Ill. – March 18, 2014 — The Alliance for Audited Media board of directors agreed to expand quarterly reporting requirements to all U.S. and Canadian newspapers by 2015. The change will help satisfy media buyers’ need for more frequent and timely data, and support the AAM’s commitment to making its Media Intelligence Center the most robust audited cross-media database in the newspaper industry.

The requirement was already in place for U.S. newspapers with circulations over 25,000. Starting with the fourth quarter of this year, U.S. titles with circulations under 25,000 and all CAC titles are also expected to file print data on a quarterly schedule, pending some additional input and research. Canadian newspapers are expected to begin filing quarterly data beginning in June 2015. In addition, all newspapers are encouraged to report monthly usage metrics for their desktop and mobile websites and related apps.

“The availability of more current cross-media newspaper audience information represents an important step forward for AAM,” said Dave Murphy, CEO of Novus Media. “Publishers are distributing content across multiple print and digital platforms today, and AAM is making changes to accommodate this shift. We’re working across all media divisions, in fact, to provide the up-to-date, cross-media metrics that advertisers need to make intelligent media investments.”

With all newspapers reporting more frequent data online, AAM expects to replace the traditional semiannual U.S. publisher’s statement document with a streamlined report in 2015. The board is also looking into new ways to present the data in the Media Intelligence Center and will continue to discuss the statement and database formatting at its meeting in July.

Key Business Publication Actions
Similar to the shift for newspapers, business publications are exploring options for reporting issue-by-issue print circulation and monthly digital metrics in the Media Intelligence Center. AAM is currently testing a tool for publishers to feed their digital data directly to AAM’s database to streamline the process.

New Chairman, Directors Elected
The AAM board elected Christina Meringolo, executive director of global media services for Merck Consumer Care, as its new chairman. Meringolo joined the board in 2008 and was elected as a vice chairman in 2010. She replaces Sunni Boot, who recently retired as CEO of ZenithOptimedia Canada. Boot has held the role since 2011.

“It is a special honor to follow in the footsteps of an industry veteran like Sunni, who helped pave the way for AAM in the new world of media,” Meringolo said. “I’m excited to lead such an esteemed body during the organization’s centennial and look forward to the new opportunities ahead for AAM as its role in cross-media auditing continues to expand.”

“We have achieved several milestones under Sunni’s leadership,” added AAM President and Managing Director Mike Lavery. “In the past three years, we’ve rebranded as AAM, invested in the launch of the Media Intelligence Center and grown multiplatform reporting initiatives like the Consolidated Media Report. Sunni was also a force behind forming the Canada Board Committee and increasing AAM’s Canadian voice. Her contributions will have a lasting impact on our organization, and we wish her well in her retirement.”

The board also elected Christopher L. Black of Sears Holding Corporation and Stephanie Stanton of Quad/Graphics as new directors.

2014 Centennial Reception Set for November
In honor of its centennial and to highlight new digital initiatives, AAM is planning a member reception this November in New York. More details will be released this spring.

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