Hearst Magazines names Cameron Connors publisher of Popular Mechanics
In his former position at PAPER Communications, Connors oversaw all business operations and led sales, marketing and editorial teams
NEW YORK, NY – March 14, 2014 –- Hearst Magazines today announced that Cameron Connors has been named publisher of Popular Mechanics. The announcement was made by Jack Essig, senior vice president and publishing director of the Hearst Men’s Group. Connors, who was most recently president of PAPER Communications’ PAPER Magazine and ExtraExtra, the company’s boutique creative strategy agency, will join Popular Mechanics on March 20 and will report to Essig.
As publisher, Connors will be directly responsible for the advertising and marketing for Popular Mechanics, focusing on print, digital, mobile and other platforms. Popular Mechanics has been a pioneer in integrated marketing and digital ad sales. The magazine recognized the power of the Internet early and created a website in 1995; advertising opportunities online soon followed.
This role marks a return to Hearst for Connors. As director of marketing services for Hearst Digital Media from 2008 to 2010, he conceptualized and defined sales/marketing strategy for the division and its network of 25 properties.
“Cameron has a proven track record of success,” Essig said. “He will use his extensive integrated experience to further leverage Popular Mechanics’ multi-platform opportunities in print, digital, tablet and experiential arenas.”
In his former position at PAPER Communications, Connors oversaw all business operations and led sales, marketing and editorial teams. From 2011 to 2013, Connors was managing director of The Studio at Condé Nast where he led an award-winning 40-person digital creative team. He also grew strategic, high-yield business relationships with technology, automotive and luxury brands. Prior to his time at Hearst Digital Media, Connors spent more than five years at Condé Nast rising to digital creative services director within the Condé Nast Media Group.
“I look forward to returning to Hearst,” Connors, an Advertising Age Media Vanguard Award winner, said. “With its rich heritage, deeply engaged audience, and strong multi-platform footprint, Popular Mechanics is well positioned as a modern media brand. I’m glad to be part of its continuing evolution.”