Amazon to bump the price of its Prime service $20 to $99 per year
The expected announcement that Amazon would be increasing the price of its Prime service came today in the form of an online post and an email from the company. Beginning on in April, two days after the deadline for filing your taxes (interesting coincidence) the rate goes to $99 per year, up one Andy Jackson.
For those who joined Prime mostly to get free two-day shipping, be aware that Amazon increased the threshold for free shipping from $25 to $35 last fall, so dumping Prime for that reason might be costly (very tricky of them, don’t you think?)
Current members will not see a bump in their Prime rate until their current program expires.
Although the online post does not try and explain the price increase, the email does try and explain the move.
“Even as fuel and transportation costs have increased, the price of Prime has remained the same for nine years,” Amazon wrote its Prime members in an email. “Since 2005, the number of items eligible for unlimited free Two-Day Shipping has grown from one million to over 20 million. We also added unlimited access to over 40,000 movies and TV episodes with Prime Instant Video and a selection of over 500,000 books to borrow from the Kindle Owners’ Lending Library.”