February 28, 2014 Last Updated 12:26 pm

Eat Drink Play: the Bay Area News Group’s first native tablet magazine Newsstand app

The San Jose Mercury News and the Bay Area News Group earlier this month released Eat Drink Play, the chain’s first native tablet magazine app. The app uses the Adobe DPS to produce a digital edition the newspaper group’s lifestyle section.

EWatDrink-iPad-1-lgThe app is not the first app to use a native digital publishing solution as the group dabbled with native apps last year, Winery Road being one of the resulting app release.

The new Newsstand app appears under the MediaNews Group developer account name. MediaNews Group is now part of Digital First Media. The apps from the group are mostly outsourced to Spreed, though there have been some experiments at other MediaNews Group papers such as the Colorado Ski Guide from The Denver Post. But this is something else altogether for the Bay Area papers, and hopefully there will be more publishing efforts such as this one for Eat Drink Play.

Eat Drink Play appears every Sunday in the Bay Area News Group Sunday sections. Those newspapers are the San Jose Mercury News, the Oakland Tribune group, and the Contra Costa Times group. (Disclosure: back in the late ’80s to early ’90s I worked for Lesher Communications, which included the Contra Costa Times.)

EatDrink-iPad-articleThe project’s Graphics Director, Pai, told me that there was an effort to launch the project earlier but it was delayed. As a result, there are digital editions that go all the way back to November 17 inside the app’s library – 15 editions in total.

The app and its digital editions are free of charge to download.

As the new digital magazine edition has to be produced weekly, the layouts are somewhat simplified, Pai told TNM. But the look is attractive – and, of course, the photography pops as it is displayed on an iPad.

Jackie Burrell, from the Oakland Tribune, is the Eat Drink Play editor, and Qin Chen is listed as Multimedia Designer/Developer. In addition to Pai, who is the Graphics Director, Erika Brown is credited for Advertising and Marketing, Mark DuFrene is Deputy Photo Editor, Lisa Zavoral is Travel Editor, and Lisa Wrenn is the Executive Features Editor. The editorial comes from both staffers and contributors.

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