February 27, 2014 Last Updated 1:55 pm

M. Scott Havens to leave The Atlantic to be Senior Vice President, Digital, at Time Inc.

Prior to joining The Atlantic, Havens was xecutive Director, Condé Nast Business Media, as founder of Portfolio.com

This sounds like one of those risky moves, leaving a growing organization to go to a company that is being spun-off, and could end up being sold off. But that is what Scott Havens has done by joining Time Inc.

But one must admit that it is a sweet gig, so that has to lessen the risk. The good news: there is an opening at The Atlantic.

Lucia Moses of AdWeek has more on the move, including a few words with Havens.

In any case, here is the official announcement from Time Inc.:

Press Release:

NEW YORK, NY – February 27, 2014 — M. Scott Havens has been named Senior Vice President, Digital, Time Inc. it was announced today by Todd Larsen, Executive Vice President, Time Inc.

In this newly created role, Havens will be responsible for managing the operations and driving the strategic development of digital products at PEOPLE, TIME, SPORTS ILLUSTRATED, Entertainment Weekly, Fortune, CNNMoney, Money, Golf, SI for Kids and TIME for Kids.

Havens joins Time Inc. from The Atlantic, where he has served as President overseeing teams across print, digital and live events since 2012. He joined The Atlantic in 2009 as Vice President of digital strategy and played a key role in that business’ digital transformation, which culminated in record-high revenue, profit and digital traffic in 2013. Previously, Havens held roles as Executive Director, Condé Nast Business Media, as founder of Portfolio.com, and he managed the business development team at Yahoo! Finance.

“Scott is the ideal executive for this role,” Larsen said. “He’s been at the forefront of developing multi-platform content experiences, and his understanding of the digital publishing marketplace plus his creative drive and fresh ideas are a perfect combination for what Time Inc. needs as we continue to build out our digital product offerings.”

In this new role, Havens will work closely with his counterpart, Kevin Heery, Time Inc. Senior Vice President, Digital, to seamlessly coordinate our digital strategies across the company.