Focus Publishing launches two new photography digital mags: Lenscape and Shifra Magazine
The publisher of Focus Fine Art Photography Magazine announced around this time last year that they would be concentrating on launching new native digital magazines into the Apple Newsstand. That first release, Focus Folios, was intended to take advantage of the tablet platform by publishing more photographs by a particular photographer, something not possible in the confines of print.
In the first of the digital magazines, David Spivak, the president and publisher, wrote to readers about his motivation in creating digital editions. “The reason for this was that in digital format, we could allow our reading audience to enjoy a full perspective of a photographer’s work without the print costs and page count being a factor,” Spivak wrote. “In other words, Prior to Issue #19, the most number of pages a photographer was ever allowed in our Focus Gallery section, was eight.”
When Spivak decided to publish his first app for his flagship magazine he chose MagazineCloner to create a replica edition. That original app, plus a duplicate app that appears under his own developer account name, are still in the Apple Newsstand. But since the launch of that first app, all the new apps released have been native tablet editions.
“We’re launching a new service, working with a third party app development software, and this new service is going to allow us to create fine art photography magazines for other photographers,” Spivak told me last year. “The photographer gets to showcase their work in a way that also allows them to earn a different source of revenue, a different source of income. To do this before digital media was completely impossible.”
Two new Newsstand apps have been released recently. Lenscape Magazine which features landscape photography. The second magazine is called Shifra Magazine and features the work of Shifra Levyathan, “an internationally renown photographer whose work has been exhibited in numerous countries in the US, Europe and the Middle East,” the app description says.
The app for Lenscape is universal, meaning it will also install onto an iPhone or iPod touch. Shifra Magazine is iPad-only.
When I spoke to Spivak last year he told me that at least four additional digital magazines were in the works. When they did not appear promptly I assumed things had fallen through – and I wrote that in the chapter on Focus Publishing in Talking Digital. That seems to have been inaccurate, however, but thanks to the book being in digital form I can now go in and make an update (something I can also do for the print edition since I will be using a print-on-demand solution.)