February 27, 2014 Last Updated 10:52 am

Adobe integrates Adobe Digital Publishing Suite and Adobe Experience Manager

Goal is to unify design and publishing processes for consistent web and mobile device content delivery

Adobe today kicked off a campaign to promote the integration of two big content solutions, its Adobe Digital Publishing Suite with Adobe Experience Manager, part of its Adobe Marketing Cloud.

aem_dpsThe goal is to reduce publishing costs for those publishers who need to deliver content across channels where content and assets need to be presented with a consistent look.

“DPS and Adobe Experience Manager make it significantly easier for publishers and brands to produce consistent, rich content for customers on mobile and the Web,” Nick Bogaty, head of digital publishing, Adobe said in the company’s announcement. “Delivering interactive magazines for mobile devices and content for the Web used to require separate assets, teams and time. That’s now a thing of the past. The combination of our tools will arm savvy CMOs with a tremendous advantage, helping save time and money and providing a competitive brand advantage.”

In its press release on the combination of DPS and Experience Manager listed three reasons to consider the solution:

AEMDPS-icons

  • Authoring compelling app content faster—using Adobe Experience Manager’s intuitive, drag-and-drop interface, content and creative assets can now be seamlessly added to responsive HTML templates, which are then synched with DPS. Templates are uploaded as articles into an existing .folio within DPS for publishing to tablets, smartphones and the Web. Responsive templates automatically size to different mobile screen sizes allowing organizations to design once and streamline content publication to multiple devices and the Web.
  • Decreasing publishing costs across channels—creative teams, production staff and business managers can now leverage approved creative assets for delivery into content-centric apps, reducing dependence on Web production and design staff. They can ensure more timely delivery of content with greater control over mobile brand experiences as well as the ability to quickly update content as needed.
  • Maintaining a consistent brand and user experience—production staff can ensure brand consistency across Web and content-centric apps by using approved, versioned assets that are centrally located and managed through Experience Manager’s Digital Asset Management.

Adobe Experience Manager is an enterprise level solution and so will require a customized quote from Adobe. Adobe DPS, on the other hand, comes in three different levels: Single Edition, Professional Edition, and Enterprise Edition. Single Edition can be free with a Creative Cloud membership, while Professional Edition is $495 per month. Enterprise Edition, like AEM, requires a custom quote.

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