Hearst Magazines International names Gary Ellis chief digital officer
Ellis was previously vice president, international digital media for Viacom Media Network
NEW YORK, NY – February 20, 2014 –- Hearst Magazines International today announced that Gary Ellis has been appointed to the newly created position of chief digital officer, responsible for the content, technology, operations and overall business strategy for HMI’s global Web and mobile products. The announcement was made by Duncan Edwards, president and CEO of Hearst Magazines International, to whom Ellis will report. He will be based in New York City and assumes his role on March 3.
From 2005 to 2013, Ellis was vice president, international digital media for Viacom Media Networks, where he helped build the company’s award-winning, top 20 ex-U.S. online network, overseeing product development, marketing, programming, social media, sponsorships, production and operations, and the creation of scalable, multi-platform business models. From 2003 to 2005, Ellis was Viacom’s director of digital media, developing MTV, VH1, Comedy Central, and CMT entertainment content for mobile and online platforms and launching MTVMobile and VH1Mobile in the U.S. Previously, Ellis developed content and products for tech, telecom and mobile companies including Vodafone, British Telecom, LookSmart, and CNET in London, Paris, San Francisco and Melbourne. Most recently, Ellis has advised companies including Turner Broadcasting, The Economist, NewsCorp, ProSieben, and Akado on a variety of strategic digital and mobile growth initiatives.
“Gary is a forward-thinking, energetic leader with a proven track-record of growing audience and revenue through innovative content, products and partnerships,” Edwards said. “He’s an expert at working across continents and cultures, and his talent and imagination will accelerate our digital initiatives around the world. We have a great opportunity to build a scalable business in digital on the strong foundations of our print businesses; many of our companies have already developed significant capabilities and Gary will ensure that our development speed increases.”
“Hearst Magazines’ well-known and loved brands, including Cosmopolitan, ELLE, Esquire and Harper’s BAZAAR resonate with a diverse, global audience,” Ellis said. “I am looking forward to working with the in-market teams to amplify Hearst’s engaging, dynamic content on all platforms for these and the many local and pure-play assets in the network.”
Ellis is a graduate of Hamilton College, studied at La Sorbonne in Paris and is an alumnus of Harvard Business School.