YuMe, Inc. adds digital media veteran Matt Arkin as VP, Programmatic Sales
Arkin previously was Chief Revenue Officer at Federated Media Publishing, and will now lead team to sell directly to trading desks at media agencies and large brand advertisers
REDWOOD CITY, Calif. – February 13, 2104 — YuMe, Inc., a leading provider of digital video brand advertising solutions, has added digital media veteran Matt Arkin as VP, Programmatic Sales.
YuMe will continue to invest in additional video brand advertising distribution channels, complementing its current, high-touch sales model. Arkin, 45, and his team will sell directly to trading desks at media agencies and large brand advertisers as YuMe continues to develop solutions to support advertisers who seek more efficiency and reach across all platforms.
Arkin brings more than two decades of digital media leadership experience to YuMe. He was most recently Chief Revenue Officer of Federated Media Publishing, where he successfully brought to market a programmatic brand extension – leading team, product, and corporate positioning during a pivotal time for the company. Under his leadership, the company grew exchange fill rates by 64%, integrating several new demand and supply partners into the Federated Media Exchange.
“As the video advertising industry continues to evolve and mature, we will continue to diversify our solutions and channels. Matt’s breadth and depth of experience in the space will bring enormous value to the equation,” says Jayant Kadambi, Co-Founder and CEO, YuMe.
Prior to his tenure with Federated Media, Arkin led sales and operations for prominent digital organizations such as AOL/Platform A & TACODA (Senior Vice President, Sales), Dow Jones/CBS MarketWatch (Vice President, Sales), Real Media (Director, Western Sales) and several start-ups including 33Across (President/CRO) and Danoo (VP, Sales).
“Developing YuMe’s trading desk solutions will complement a successful direct sales model, offering brand advertisers an additional method to achieve efficiency, accuracy and massive scale with multi-screen and brand-safe inventory for their video advertising campaigns,” says Arkin.