McClatchy reports both paid circulation and digital ad revenue up, print drags down totals
Advertising revenues from nontraditional sources now 39.7% of total ad revenues
The publisher of the Sacramento Bee, McClathcy, today reported year-end earnings. Full year revenue fell 5.1 percent from the prior year, though both paid circulation and digital advertising reported gains.
Total digital-only revenues, which McClatchy reports as including revenues from advertising and circulation, were up 12.8 percent for the year.
“We ended 2013 on a positive note. The total revenue trend improved this quarter compared to both the proforma13-week fourth quarter of 2012 and the third quarter of 2013, driven by improvement in both advertising and circulation revenue trends,” said Pat Talamantes, McClatchy’s president and CEO.
“We also continue to make great strides in growing our digital audience as evidenced by the 19.7% growth in monthly unique visitors and 83.0% growth in mobile monthly unique visitors compared to the same quarter last year.”