February 10, 2014 Last Updated 7:46 am

First Look Media launches its first website, The Intercept

This morning the first of what it calls digital magazines has been launched by First Look Media. The Intercept is being published by former Guardian and Salon journalist Glenn Greenwald, as well as documentary film director Laura Poitras, and journalist Jeremy Scahill. The new site was launched before the main website for First Look Media was ready for launch.

First Look Media, backed by eBay founder Pierre Omidyar, is launching what it calls magazines, though the look of The Intercept is more similar to a barebones blog. The site features no advertising and stories are simply piled on top of each other rather than laid out like a news site. (I find it an unfortunate use of the term magazine, but what is to be done as TV networks have been using the term for years.)

TheIntercept-front-lg“Our central mission is to hold the most powerful governmental and corporate factions accountable, and to do so, we will report on a wide and varied range of issues,” writes Greenwald, Poitras and Scahill in their introductory post.

“Our short-term mission is limited but critically important: to provide a platform and an editorial structure in which to aggressively report on the disclosures provided to us by our source, NSA whistleblower Edward Snowden. We decided to launch now because we believe we have a vital and urgent obligation to this story, to these documents, and to the public.”

The first post from Greenwald and Scahill documents the NSA’s use drones, while the second is from guest reporter Trevor Paglen who published aerial photographs of the National Security Agency, the National Reconnaissance Office, and the National Geospatial-Intelligence Agency buildings.

“Today’s launch is just the beginning,” Greenwald wrote on the First Look Media blog. “Our day one story is significant and we have more coming. Laura, Jeremy, and I recognize the responsibility in front of us, and are thrilled to be embarking on this exciting and important journey.”

Late last week, First Look Media announced that they had brought Lynn Oberlander from The New Yorker onboard as general counsel for media operations. Also last week the journalism start-up announced that Michael Rosen, formerly of AT&T AdWorks, hd joined as chief revenue officer.

  • Hudon 4 years ago

    So pleased this is happening
    the worst started when ‘journalists’ became embeds in military invasions, unlike the
    journalists reporting from Viet Nam (my time/era)

  • lordonlow 4 years ago

    just heard an npr piece on first look & intercept. they asked THE key question: how you gonna stay afloat? answer: donations. omidyar also said that his investment may exceed $250 mil but “that’s alright… i’m in it for the long haul.”

    that sounds nutty to me.

    which shows me that while old media dinos hired to helm new media companies (terry semel at yahoo is the poster boy) is boring at best and a disaster at worst, there are at least 2 other scenarios. (1) picking the wrong kind of new media perso, such as marissa mayer, who’s not an entrepreneur nor innovative; she’s an engineer, and it shows in the way she’s led yahoo! so far. (2) picking those who have lofty ideals and a lot of money — a’la omidyar — but who, again, are not innovative and worst of all haven’t figured out their biz model. citing the non-prof model via his npr reference, which, unless you’re the naacp or aclu, is a horrible biz model because you’re expending inordinate amounts of energy begging and accounting, rather than doing what that business should be.

    investigative reporting has yet to figure out a model that makes sense, ie that’s sustainable, let alone profitable. until that elephant in the room is addressed all of the lofty ideas and intentions and leakers and marquee names… DO NOT MATTER. ask tina brown. ask terry semel.

  • […] Look Media :: new investigative journalism website […]