February 10, 2014 Last Updated 12:22 pm

Duffey Petrosky adds Carrie Sweeney as new Account Director for the Ally Auto account team

Also: Mike Eckstein named to new position of Director of Business Insights & Analytics

Press Release:

FARMINGTON HILLS, Mich. – February 10, 2014 — Duffey Petrosky continues to grow as the Farmington Hills, MI-based ad agency adds Carrie Sweeney as new Account Director for the Ally Auto account team. Duffey Petrosky currently serves as Ally Auto’s agency of record, alongside Embark Digital, Ally Auto’s digital, social and mobile agency of record and part of the Duffey Petrosky family of companies.

Sweeney-featureSweeney joins Duffey Petrosky from McCann/MRM Worldwide, where she served as engagement and planning director, bringing with her significant experience in automotive, financial services and more. Sweeney will be responsible for all of the agency’s activities on Ally Auto’s behalf, as well as integration with Embark Digital.

“Carrie’s addition to Duffey Petrosky and the Ally Auto account team reiterates our commitment to attracting talented and respected industry leaders,” says Jeff Scott, President of Duffey Petrosky. “Her years of experience with financial and automotive clients strengthens the agency’s range and expertise, bolstering our competitive edge in today’s market.”

While operating as Engagement and Planning Director at McCann/MRM Worldwide, Carrie led lease and retail program development for the Chevrolet brand, as well as their in-market retail program strategy and development, customer experience program strategy and development, and customer lifecycle management.

Prior to McCann/MRM Worldwide, Carrie was account services director at DBA Worldwide, where she oversaw all account team activities for a diverse range of clients including Citizens Bank, Flagstar Bank, Cincinnati Children’s Hospital, Henry Ford Health System, HAP, Hungry Howie’s Pizza, the State of Michigan and Chick-fil-A. Carrie previously held positions at Digitas as Marketing Manager for GM Social Engagement, BBDO Detroit as Integration Manager for the Jeep/Chrysler brand and Account Supervisor on Dodge Truck, and Campbell-Ewald as a lead account person on Pier 1 Imports, Chevy Motorsports and GMAC.
Carrie graduated from Walsh College in Troy, MI, with a Bachelor of Business Administration (BBA) – Marketing/Communications concentration. She resides in Oxford, MI, with her family.


FARMINGTON HILLS, Mich. – January 27, 2014 — Duffey Petrosky today announced that Mike Eckstein has joined the firm in a new position as Director of Business Insights & Analytics.

Eckstein is an accomplished media and communications leader with over 15 years of experience in planning and executing high-impact digital, social media, CRM/loyalty marketing, analytics and dealer/retailer communications client campaigns.

Eckstein-feature“Mike will help build our business analytics group headed by Andy Prakken,” said Duffey Petrosky CEO Mark Petrosky. “Attracting top talent in every communications discipline has been key in our business growth. Investing in a strong business analytics group which integrates and interprets data from all marketing channels each client employs only helps our agency continue to deliver communication solutions that positively impact our clients’ businesses.”

“Mike Eckstein brings a truly holistic view of the entire marketing/communications practice, including advanced analytics, business intelligence, systems/tools, marketing, media, digital and CRM expertise,” said Andy Prakken, executive vice president, chief integration officer/business intelligence. “We’re truly excited to have Mike join the team and I know our clients will greatly benefit from his vast experience, as well.”

Eckstein joins Duffey Petrosky from Mindshare Team Detroit where he most recently worked as SVP, Group Communications Planning Director. In that position, Eckstein oversaw the planning and execution of media and communications for $350 million in diversified client marketing budgets, including well-known brands like Scotts Miracle-Gro, Bosch, Sports Authority, Johnson Controls and the University of Michigan. He also worked on a significant number of Ford Motor Company initiatives supporting both the global Ford and Lincoln brands.

While at Team Detroit, Mike also held the roles of Group Director Digital Communications Planning; CRM Planning Director; Group Director, 1:1 Analytic Planning, Data Integration and Metrics; and Group Director, Media Analytics.

Mike Eckstein graduated from Albion College with a B.A. in Economics and Management, and currently resides in Royal Oak with his family.

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