Digital marketing company MyWebGrocer acquires Buy4Now Limited, an Irish e-commerce software and services company
Winooski, VT – February 6, 2014 — MyWebGrocer today announced it has completed the acquisition of Buy4Now Limited, a private eCommerce software and services company based in Dublin, Ireland. This transaction builds upon MWG’s earlier acquisition of Buy4Now’s U.S. subsidiary in 2008, and provides MWG the technology platform, personnel, and client base to replicate its business model in Europe. Financial terms were not disclosed.
With more than a decade operating a successful eCommerce services business in Europe, Buy4Now will accelerate MWG’s global expansion. Buy4Now is a leader in the European grocery industry highlighted by a longstanding relationship with the Musgrave Group, Ireland’s largest grocery retailer. Additionally, Buy4Now’s extensive general merchandise capabilities will expand MWG’s solution offerings.
In recent years, Buy4Now has invested significantly in developing multi-currency and multi-lingual platforms that provide seamless eCommerce services across many countries. Integrating these capabilities into MWG’s suite of digital solutions makes for a comprehensive global offering.
“We are very excited about this new chapter in our growth and acceleration in our international expansion,” said Rich Tarrant, MyWebGrocer CEO. “Our footprint already includes customers and partners in Asia-Pacific, North America and Europe. Buy4Now’s products and expertise will strengthen our global presence.”
“Our customers will benefit from access to MWG’s full suite of solutions,” said Michael Veale, CEO of Buy4Now. “In Europe, we see a lot of demand for the planning tools and marketing services that make MWG the digital leader in the grocery industry. We are also eager to showcase our general merchandise capabilities to existing MWG clients.”
Buy4Now will operate as a subsidiary of MyWebGrocer. The company’s talented team of 60 employees will remain based in Dublin, one of Europe’s premiere tech hubs.