NBC News launches new responsive website, redesigned mobile apps
Readers reaching the website for NBC News today will be greeted with an introductory page walking them through the newly redesigned website. The website features responsive design, as well as adopting a continuous scroll layout.
Unveiled yesterday by Deborah Turness, President, NBC News, with Julian March, Senior Vice President of Editorial and Innovation and Gregory Gittrich, Vice President of News and Product to invited journalists, the website brings in many of the modern features seen on some tech sites, as well as the NYT. Readers will not be forced to go from page to page on long form features, but can scroll continuously through the story.
Gittrich said that the site will also integrate native advertising into both its content and menu navigation, as well as feature new ad units.
(Unfortunately, my voice recording of the website introduction failed, and so quotes from the introduction of the site were lost.)
NBC News’s chief foreign correspondent Richard Engel helped promote the new website, stating that he looked forward to beginning contributing to the site.
NBC News said that they have 32 million unique visitors, 11 million from mobile users. The website accommodates mobile with its responsive design, but NBC News Digital LLC last night also released a new version of its mobile apps for iPhone and iPad, and Google Play.
“We are also working on a number of new products for phones, tablets and other connected devices that we’re really excited about, but we don’t have anything to announce at this point,” Andrew Locke, VP of Mobile & Devices for NBC News told TNM today.
“While we do collaborate and share best practices with other divisions, NBC News manages its own app planning, design and development separately from the rest of NBCUniversal. Uniquely inside the company, we also staff our own iOS, Android and other app development teams, along with dedicated design and product management. At this point, every NBC News app available for download was developed in-house,” Locke said.