Time Inc. names Mark Ford as Executive Vice President, Time Inc. Advertising Sales
A 28-year veteran of Time Inc., Ford has held various leadership roles at the company, including President of Time4 Media
NEW YORK, NY – February 4, 2014 — Time Inc. announced today that Mark Ford has been named Executive Vice President, Time Inc. Advertising Sales. Ford will be responsible for working across Time Inc.’s brands to drive overall advertising sales revenue for the company and to build on Time Inc.’s leadership in the marketplace. He will report to CEO, Joseph A. Ripp.
In his new role, Ford will oversee Time Inc. Branded Solutions, the full-service corporate sales, marketing and creative organization focused on creating large-scale branded campaigns and programs for the company’s top clients; Time Inc. Content Solutions, which creates custom publishing platforms; and MNI Targeted Media, which provides clients with multiplatform, targeted advertising programs. Ford will also be charged with elevating the profile and adoption of Time Inc.’s slate of new ad products, which draw on the company’s premium content, scale and rich data and insights.
“Mark is an outstanding sales leader who is highly respected in the advertising community,” said Ripp. “Not only will he be a dynamic partner to our corporate clients, he will also lead our development of new forms of advertising, collaborate with our Chief Technology Officer on ways to leverage our data more effectively, and work with publishers across our brands to create new advertising opportunities for our marketing partners.”
Most recently, Ford served as Executive Vice President and President of Time Inc.’s Sports Group. In this role, he was responsible for the global business development and operations of SPORTS ILLUSTRATED, SI For Kids, Golf and popular brand franchises including the culturally iconic SI Swimsuit issue. Under his guidance, the Sports Group launched new digital, mobile and social platforms and brand extensions and expanded its successful event marketing business. Before that, he oversaw advertising sales for the News and Sports brands, including TIME, FORTUNE, Money and CNNMoney. Ford was named to BusinessWeek’s 2008 list of the “Most Influential People in Sports Business” and Mediaweek’s 2010 list of industry innovators.
A 28-year veteran of Time Inc., Ford has held various leadership roles at the company, including President of Time4 Media, the network of 17 enthusiast magazines later sold to Bonnier and as a key member of the Entertainment Weekly launch team in 1989. Ford began his Time Inc. career as a Divisional Sales Manager for TIME in 1985.
Unfortunately, not all the news out of Time Inc. was good as the company announced a major round of layoffs in preparation for its spin off of publishing.