February 4, 2014 Last Updated 2:09 pm

Michael Rosen joins First Look Media as Chief Revenue Officer

The journalism start-up formed by eBay founder Pierre Omidyar has named its ad-side leader. Michael Rosen, formerly of AT&T AdWorks, was named chief revenue officer at First Look Media.

Rosen-feature-lg“At First Look, Michael will lead all revenue initiatives, sales, business development and industry marketing,” Omidyar wrote on the venture’s website blog. “He will work with me to explore and implement new revenue models and maximize old ones. He will work with industry leaders on new ways to engage consumers through advertising and sponsorship. And he will identify and forge business development partnerships with innovative companies around content, distribution, social engagement and technology. Michael will build a team of sales, ad operations, business development and marketing leaders to support all stages of our operation.”

Before joining AT&T AdWorks, Rosen had been with Oggifinogi, Babelgum, WeatherBug, Bloomberg Media and News Corp.

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