February 3, 2014 Last Updated 10:14 am

Facebook Paper to launch later today into the Apple App Store

The new mobile app for Facebook, Paper, is due to launch into the Apple App Store some time today. The app has been widely covered prior to its release, so it is likely that Apple will be heavily promoting the app, driving strong downloads.

Apple is currently promoting apps from Twitter and Tumblr in the social networking section of the App Store. But it more likely that Apple would not limit its promotion of the app to just the Social Networking category – though understanding what Apple’s App Store team uses as its criteria for promotion is getting harder and harder to understand. Many sections of the App Store, such as categories in the Newsstand, continue to be in disarray, many months after the store’s category system collapsed.

Update: The app has launched. Here is TNM’s First Look at Paper.