January 29, 2014 Last Updated 1:59 pm

Zillow launches free rental listings mobile app

Postlets allows for listing of rentals with Zillow Mobile, HotPads, Yahoo! Homes, AOL Real Estate, and HGTV’s FrontDoor

Filling a void left wide open by newspapers who have not moved aggressively into mobile apps, Zillow launched a new mobile app for rentals called Postlets.

Postlets-app-iconThe app allows landlords, property managers and real estate agents to post rental properties for free onto the Zillow Rental Network, consisting of Zillow Mobile, HotPads, Yahoo! Homes, AOL Real Estate, and HGTV’s FrontDoor. The app also lets users post onto top rental sites such as Craig’s List.

Users can upload photos, write a description, publish the listing, and share the information through Facebook and Twitter.

Zillow has been more progressive in its app development than their print media competitors. Ever since Apple began to allow for third party apps in 2008, the writing has been on the wall. But even papers such as The New York Times have been hesitant to invest in mobile app development. Even newspaper chains that claim to be digital first, have chosen to outsource app development. As a result, a paper such as the Chicago Tribune, which used to have a hefty help-wanted section on Sundays, even after the web became the dominant platform for recruitment, now runs embarrassingly thin recruitment sections (last Sunday’s was four pages, and even that small number of pages consisted mostly of house ads).

The loss of classified advertising effects not just revenue. Classifieds drive readership, as well. Just as advertising is considered content within fashion magazines, so too was used car, rental and recruitment advertising.

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