January 28, 2014 Last Updated 7:09 am

Google adds translation bar to its Chrome browser iOS app

One of this site’s first posts mentions translation services as TNM covered new mobile and tablet apps being produced worldwide. Because of the quick adoption of apps from news services and magazines outside the U.S., it was usually necessary to work in the Chrome browser despite bing on a Mac. Chrome’s quick translation service, while not terribly accurate, was the best available.

Four years later not much has changed other than Chrome’s browser becoming sluggish. A little over a year ago I gave up on it and switched to Safari. It’s faster, but I find that occasionally Safari will freeze up and all the pages must be reloaded. It’s 2014 and I really can’t believe no one can make a good browser.

Chrome-screen-lgI also can not believe that Apple has not introduced a decent translation service of its own. The benefits are obvious, as any good translation service could be a regular feature of both iBooks and the Newsstand. But because Apple’s goal is to get you to buy hardware, it has apparently decided that fixing iTunes (only Microsoft Word rivals it for being a horrible mess) or its enhancing its app services is not a priority.

As a result, Google’s Chrome still has its place, and its admirers. Yesterday, Google updated its Chrome – web browser by Google app for iOS.

Google seems to be having some fun with the version number, as you’ll see below in the “What’s New” information.

I still see translation as one of those features that either Google or Amazon could use to differentiate itself from Apple. If incorporated into a digital publishing platform, it could persuade a number of publishers to developer first for the platform that offers the best translation. I’ve kind of given up on Apple moving in this direction – after all, four years is a long time to wait.

What’s New in Version 32.0.1700.20
Translate
– When you come across a page written in a language that you don’t understand, just look for the translation bar. One tap and the page is quickly translated for you.

Reduce Data Usage
– Reduce your data usage by up to 50%. Enable this feature and view your savings: Settings > Bandwidth > Reduce Data Usage.

New Tab Page update to make searching faster and easier
– This feature is being rolled out and will be available to all users over time, beginning on iPhone

Stability / security improvements and bug fixes