January 27, 2014 Last Updated 12:32 pm

Chitika report finds Amazon and Microsoft tablets gain some share of ad network web traffic

But iPad users still generate more than three quarters of all tablet-based web traffic within the U.S. and Canada

Ahead of today’s Apple earnings report, Chitikia Insights have issued an updated report on web traffic on their ad network coming from tablet owners.

While both Amazon and Microsoft experienced the largest post-Christmas share increases in web traffic from tablets, both reverted back to their pre-holiday levels later on. Web traffic from Samsung tablet owners, though, grew by 2.2 percent year-over-year, the largest gain by any of the tablet makers.

Chitika’s numbers only appear to vary a small amount from one report to other, with Apple users dominating web traffic on the Chitika ad network. As the charts below show, the discrepancy between Apple and all other tablet makers remains enormous.

Apple is set to announce its Q1 earnings after the bell today (October-December represents the company’s first quarter). The conference call takes place at 5 ET. Analysts are predicting that Apple sold between 24 and 25 million iPads in the quarter – though if there is one thing we’ve learned in the past decade, it is that analysts know as much about these things as do tech writers that repeat DigiTimes rumors.


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