January 25, 2014 Last Updated 12:10 pm

Publisher celebrates 2nd anniversary of book critical of Amazon by offering a discount… on Kindle edition

The public relations industry is not known for its ability to see the irony in what is being promoted, their job is simply to promote their client. But sometimes one reads a press release that make one rub their eyes in an attempt to see if they have misread something.

Here is a good example, a perfectly good press release on the book Inside the Giant Machine: An Amazon.com Story.

The twist is that the press release is pushing the Kindle edition, and discounting it to boot. Nothing wrong with any of that, but the tie-in with its subject is where one sees the irony: the book comes in a Kindle edition, plus the book can be found in paperback, published using Amazon’s own company CreateSpace. (That it was not stopped from being published this way I see as a very good sign.)

The book was written by Kalpanik S., a pen name which phonetically would translate as “imaginary” in Hindi.

Here is the press release:

San Francisco, Calif. – January 25, 2014 — Two years ago, former Amazon.com manager Kalpanik S. demonstrated his courage to speak up by sharing shocking details of Amazon.com inner culture in his brazen Amazon.com memoir “Inside the Giant Machine: An Amazon.com Story, second edition”. This short book captures the emotional and physical toll of working at Amazon where employees’ emotional and physical well being is often sacrificed to achieve productivity improvements. The book describes Amazon’s obsession with “metrics” which not only includes numeric targets for things like packing and shipping boxes by warehouse workers or call handled by customer support, but also quotas on number of employees supposed to fired by each supervisor every year.

gI_58607_itgm new cover jan 2013This easy to read eBook which is equivalent to about 180 print pages was an instant hit in its category with readers downloading more than 20,000 copies on eBook platforms such as Kindle and Nook.

The publisher Center of Artificial Imagination is now celebrating the books’ second anniversary by offering it for only $0.99 for a week.

George A., a reader from San Francisco Bay Area describes how each of the hundreds of times he purchased something at Amazon.com, he wondered at how smart the people who got it working must have been. He found the book to give him a peak behind the curtain, calling the company “long on brain and short on soul” comparing the company to a chess-playing computer that beats a grand-master, “you acknowledge the machine’s superiority but don’t admire it.” He also describes author’s style to be engaging and candid.

“The book evolved from a series of blog articles that were authored in ‘real time’ before, during and after my stint at Amazon.com. At the time of writing, I did not know how the rest of the story will turn out, so the only agenda I had while writing was sharing my journey with my friends,” says Kalpanik S. “I do hope that this short book will motivate executives to reconsider managing employees by making them feel inadequate. Silicon Valley has several leading companies that achieved success by taking care of their workers and making them feel valued.”

“Inside The Giant Machine: An Amazon. Com Story, Second Edition” can be purchased for the discounted price of $0.99 at Amazon’s Kindle store in US till January 31st. In addition the Kindle store in US, the eBook edition is also available at Amazon’s websites for United Kingdom and Germany.
In addition, the printed edition of the book can be purchased online at Amazon.com, Barnes and Noble, and other online and brick-and-mortar book retailers.

Comments are closed.