DK Publishing and WWE ink multi-year global agreement to publish and market titles based on WWE events and superstars
DK will publish a new line of children’s books focusing on the careers of John Cena, Dwayne “The Rock” Johnson and other top WWE Superstars
INDIANAPOLIS & STAMFORD, Conn. – January 22, 2014 — DK Publishing and WWE announced today that they have entered into a multi-year global agreement to publish and market titles based on WWE events and WWE Superstars.
The agreement will include up to 18 DK releases over three years, including the two upcoming commemorative books WWE 50: Celebrating 50 Years of Sports Entertainment, which chronicles the company’s 50 year history and 30 Years of WrestleMania, the ultimate guide to WWE’s annual pop-culture extravaganza. DK will also publish a new line of children’s books focusing on the careers of John Cena, Dwayne “The Rock” Johnson and other top WWE Superstars, as well as sticker books, autobiographies and various historical guides.
The agreement is worldwide and also includes digital rights and various subsidiary rights.
“The multi-year publishing partnership between WWE and DK will bring a diverse and exciting line of print and digital books to WWE fans,” said Alex Allan, Global Publisher of DK.
“Our new product line, WWE Books, will combine exciting content from WWE with DK’s award-winning and visually-stunning illustration and design,” said Mike Degler, Publisher of BradyGames, who brokered the deal.
“WWE is committed to delivering a wide array of content on many different platforms, and this partnership will give our fans another way to experience the greatest moments, events and Superstars in WWE history,” said Casey Collins, Executive Vice President, Consumer Products, WWE. “With DK, we can build on the success of our popular WWE Encyclopedia and provide a variety of compelling content for years to come.”