Epicurious launches new version of popular recipes app
Version 4.0 makes Recipe Box sync feature free for users
The Condé Nast owned digital food brand Epicurious has launched a new version of its iOS recipes app. Epicurious Recipes & Shopping List is a universal app (iPhone and iPad) that is redesigned for iOS 7.
According to Condé Nast, the Epicurious app, now on version 4.0, has been downloaded 7.5 million times from the Apple App Store since its launch in 2009. The new version makes the Recipe Box sync feature free for users.
“Half of our users interact on mobile devices, so it’s important we continue to innovate and engage them with the most advanced technology available,” Carolyn Kremins, Senior Vice President and General Manager of Epicurious, said. “The app was reimagined with intuitive design and maximum functionality for our audience, together with native advertising options that offer natural sponsor integration.”
The app features new ad placements, according to the announcement for the app. It also will incorporate sponsored home page recipe tiles, sponsored recipe search listings, and sponsored recipe collections.
Here are some of the new features in version 4.0, according to the publisher:
- Faster and easier search of 31,000 professionally created recipes. Browse a larger selection of recipe collections—curated according to user feedback and usage—that will change seasonally.
- Voice activation allows for hands-free usage while cooking. Simple voice commands let users control the screen without touching it as they read and prepare a recipe, optimizing the way a digital device is used in the kitchen.
- Recipe Preview Mode shows the user the photo, rating, cook time, and a handful of ingredients to provide an overall sense of what a recipe is about. This new feature allows users to be inspired while scrolling through recipes without getting bogged down by a ton of details.
- Free Recipe Box and Shopping List automatically syncs saved recipes to the cloud, letting users effortlessly manage their recipes and lists across tablet, phone, and desktop in a seamless and modern way. (Syncing the Recipe Box had previously been a paid in-app purchase.)
- Dietary and food allergy search filters include wheat/gluten-free, vegan, and low-carb–or users can simply filter by key ingredients.