Imagine Publishing’s App Magazine latest to go digital-only
The UK title Apps Magazine will be going digital-only according to a post on the magazine’s website. No explanation is given as to why the magazine is making the move, but the transition will be complicated by the fact that the magazine has been producing a replica edition of its print magazine rather than creating a native tablet or mobile magazine.
(TNM has reached out to the editor Nick Jones but have not heard back at this time. Any response will be added to this post if it comes in. Update: after one week no response. Maybe his email app is not working. I know a magazine where he could check out new apps…)
That a magazine for and about apps would have been so unfriendly to the smartphone and tablet platforms never made much sense to begin with, but it presents even more problems now that the print edition has been shuttered.
Recently the magazine Mac|Life, published by Future plc, launched a new native tablet edition to tackle this issue of a tech magazine producing a replica. Mac|Life was actually one of the first to produce a native tablet edition in 2010, but that version was probably costly to produce and so was replaced with a replica edition. That replica was replaced by native tablet and mobile edition – a move made easier by the fact that Future has its own digital publishing platform, FutureFolio (read more about the platform in the Tablet Publishing magazine app’s Guide to Digital Publishing Platforms).
Often moves to digital-only publishing come quite suddenly, often to not scare the staff. I don’t know if the staff was fully informed of this move in advance, but it would be a good idea in order to be able to launch new digital publishing products at the same time as the move. Selling the switch to readers is easier when one can explain that the new digital edition will feature more interactivity and multimedia. In this case, the reader goes from an easy to read, though non-interactive print edition, to a replica of that same print edition. As a reader I might feel a bit ripped off by the move.
Apps Magazine issues cost £2.99 ($4.99) and their apps are available in the Apple Newsstand and Google Play. There is also a Kindle Tablet Edition available in the Amazon.co.uk store, and one available for the Nook through Barnes & Noble. The magazine is also available through Zinio.