Glam Media names Ulrich Schmidt SVP, GM, Glam Media Germany and Europe Market Development
Schmidt founded ad pepper media in 1999, an international digital marketing services and technology solutions provider
BRISBANE, Calif. – January 15, 2014 — Glam Media, Inc., a leading vertical social media company with the largest online global reach in lifestyle, today announced Ulrich Schmidt has joined the company as SVP, GM, Glam Germany and Europe Market Development. He will be based in Munich reporting directly to Jack Rotolo, Executive Vice President, Europe and Asia.
Schmidt is a digital media and advertising pioneer. He founded ad pepper media in 1999, an international digital marketing services and technology solutions provider that manages campaigns for thousands of national and international advertising clients in more than 50 countries, and is publicly traded on the Frankfurt Stock Exchange. As Chairman and CEO of ad pepper media for 13 years, Schmidt scaled operations to 16 companies in eight European countries and the USA. Prior to ad pepper media, Schmidt founded ADTECH AG, and also led sales and marketing for leading publishing houses in the ‘90s.
At Glam Media, Schmidt will develop and execute Glam Media’s go-to-market strategy aligning to the digital marketing objectives of the leading advertisers and agencies in Central Europe. In this newly created position, he will be responsible for all revenue, publisher and sales operations as well as brand and agency development.
“Ulrich’s experience in digital media, sales, content creator management, mobile, social media, and ad tech will be critical as the digital industry continues its push toward content marketing with social reach, programmatic buying and RTB,” said Rotolo. “I am thrilled to bring Ulrich onboard to lead the company’s Central European efforts in addressing the evolving digital needs of brands and agencies.”
“In Glam Media I see all the necessary attributes of the next stage digital media company that large brand advertisers now require,” said Schmidt. “I look forward to charting a high growth strategy for Glam Media in Germany and across Central Europe.”