Online shopping destination launched by the Los Angeles Times Media Group, District West
The Los Angeles Times Media Group today launched an independent online shopping website, District West. The new website acts a portal to Los Angeles neighborhood shopping, with separate entries for Culver City, Downtown, Echo Park, Greater L.A., Hollywood, Los Feliz, Malibu, Pasadena, Santa Monica, Silver Lake and Venice.
“District West makes SoCal accessible to anyone hoping to tap into its unique sensibility or buy hyper-local,” said Jennifer Collins, Vice President, Revenue Development. “A visit to District West is like finding a cool, hidden gem – full of style and panache that’s straight off of LA’s streets.”
District West is the first stand-alone e-commerce initiative launched outside of the newspaper’s main website. In fact, the website does not even mention the newspaper on the website, even in its “Who We Are” page, though the address given for District West is, in fact, the L.A. Times main address.
The site has launched with a small group of retailers such as George & Laurel of Los Felix and The YES Bar of Hollywood.
The online site has launched without, apparently, a mobile app to support it. With retailers available by location, using a smartphone’s ability to use geolocation would have seemed like a natural – though maybe app support will be coming at a later date.
In addition to listing for locations and categories of goods, the website will also feature native advertising.
Think of District West as an online special section, produced outside the newsroom and managed by the revenue side of the business.
Update: Nancy Sullivan, vice president of communications of the Los Angeles Media Group, called to say that the new website is using responsive design appropriate for mobile devices.