January 13, 2014 Last Updated 9:55 am

NBCUniversal News Group takes minority state in NowThisNews

Content will be produced by co-located NowThis News and NBCUniversal News Group teams based out of NowThis News’s New York City studio

Press Release:

NEW YORK, NY – January 12, 2014 — The NBCUniversal News Group, one of the most influential and respected news portfolios in the world, and NowThis News, the first exclusively short-form video news network built specifically for mobile and social, have agreed that the News Group will take a minority stake in NowThis News and the two companies will co-produce original short-form news videos to be distributed across mobile and social platforms. Content will be produced by co-located NowThis News and NBCUniversal News Group teams based out of NowThis News’s New York City studio.

screen568x568NowThis News is a news organization that specializes in creating unique, short-form video for audiences across social platforms that include, but aren’t limited to, Facebook, Instagram, Twitter, Vine, YouTube and Snapchat. Videos are combined into NowThis News’s Android and Apple apps and a mobile website, allowing viewers to seamlessly watch updates delivered to their pockets, wherever they are.

As more people consume news and information on mobile and social media, this collaboration will capitalize on the News Group’s world-class news operations and NowThis News’s approach to original, short-form storytelling to reach the next generation of users.

“We know that news consumption among younger audiences continues to grow, but in order to reach that audience, we need to continue to create video for the platforms they use most. NowThis News does exactly that — delivering relevant news stories for the mobile and social platforms that resonate with this audience,” said Patricia Fili-Krushel, Chairman of the NBCUniversal News Group. “We’re excited to incorporate this relationship into our overall strategy — to innovate inside and outside the company — positioning the News Group for future success.”

Kenneth Lerer, NowThis News’s Co-Founder and Manager Director of Lerer Ventures said, “By working together, the NBCUniversal News Group and NowThis News can learn from each other and build a great digital news experience that’s a win-win for the new news consumer who wants all video, all the time, built for social and mobile. This partnership allows us to showcase our shared vision of combining the world’s strongest news brands with NowThis News to super serve consumers.”

NBCUniversal News Group and NowThis News will collaborate to create original, short-form videos that fit where the audience lives. The teams will co-produce content for TODAY, MSNBC, NBC News and CNBC such as:

Mashups: Covering daily political, pop culture, or business news
Explainers: Breaking down business, political or financial news

“Our partnership with NowThis News is another example of our commitment to emerging platforms so that our advertising partners can increase their audience reach,” said Linda Yaccarino, President, Advertising Sales, NBCUniversal. “With this collaboration we have the ability to innovate and harness the power of compelling video and create campaigns that resonate more strongly with consumers.”

The partnership represents the latest in a series of moves that the NBCUniversal News Group, whose digital assets include NBCNews.com, msnbc.com, TODAY.com and CNBC.com has made in the digital space. Together these assets reach more than 70M unique users. Recently, the News Group also announced an investment and content partnership with Kara Swisher and Walt Mossberg’s new venture, Revere Digital, launched a new msnbc.com, created new original video units for NBC News and CNBC and acquired live stream video platform, Stringwire.