Boston Globe Media Partners launches GRANT, new program to support non-profits
Allocated ad space allows a non-profit organization to promote its mission, raise awareness, recruit volunteers and promote fundraising in the pages of The Boston Globe
Boston, Mass. – January 13, 2014 — Boston Globe Media Partners today announced a new community program called GRANT (Globe Readers and Non-Profits Together) designed to give Boston Globe and BostonGlobe.com subscribers opportunities to meaningfully support their preferred non-profit organization at no cost.
John Henry, principal of Boston Globe Media Partners, announced the program at the Greater Boston Chamber of Commerce breakfast last week.
“While the GRANT program is the first of its kind in the region, we are emulating a similar successful program pioneered by the Orange County Register and its publisher Aaron Kushner.”
– John Henry
The Boston Globe has a tremendous history of supporting the community through a variety of initiatives and partnerships. The GRANT program allows Boston Globe subscribers to direct which non-profits the Globe can further enable this year through what the Globe does best: reach engaged community members. Here’s how it works: home delivery and digital subscribers will be invited via a voucher sent in a silver envelope in the mail to direct promotional GRANT dollars toward the non-profit of their choice. Non-profits accumulate GRANT dollars, which are used toward the redemption of print advertisement space in the Globe.
Henry said, “While the GRANT program is the first of its kind in the region, we are emulating a similar successful program pioneered by the Orange County Register and its publisher Aaron Kushner.”
GRANT allocated ad space allows a non-profit organization to promote its mission, raise awareness, recruit volunteers and promote fundraising in the pages of The Boston Globe.
The program provides a unique way for Globe subscribers to support non-profit organizations that are important to them, while giving The Boston Globe another way to support the communities it serves.
“Our goals with the GRANT program are to partner with and enable our subscribers to have a unique way to support the charities they are passionate about and to provide non-profits a platform to reach and engage a larger audience,” said Henry.
Non-profits can leverage the Globe’s large, informed, and affluent audience to publicize their mission and message. The more vouchers collected by a non-profit, the greater the size or frequency the ads can be “purchased.”
“This program and the Globe’s other charitable activities reinforce our continuing effort to support our community and the issues that are important to our subscribers,” said Henry.
Daily Globe subscribers will receive a $100 voucher, and digital and Globe Sunday-only subscribers will receive a $50 voucher. Donations must be received by March 1. Readers who subscribe during the donation period, from now until March 1, will be eligible to designate a donation voucher.
The ads will run at various times from April 2014 to March 2015. Non-profits can buy up to 10 full-page ads.
Non-profits must be 501(c)(3)s in order to be eligible. Throughout the campaign, readers and eligible non-profits can monitor the total amount of promotional funds pledged by Globe readers, and find a chart that illustrates how many GRANT dollars individual non-profits have received thus far, at www.BostonGlobe.com/GRANT. News will also be shared on Twitter at @globegrant and using the #GlobeGRANT hashtag. The five non-profits that receive the most GRANT dollars will be named GRANT award-winners and recognized with an advertorial feature in the Globe.