MPA-The Association of Magazine Media says 2013 showed growth for magazine media across platforms
Latest PIB report shows ad losses moderating for consumer publishers
The MPA-The Association of Magazine Media said today that final numbers for 2013 will show that it was an up year for consumer magazine publishers in the U.S. Their report, using the latest information from Kantar Media’s PIB data, show that ad pages declined 4 percent in 2013 for all magazines measured, but that those titles with tablet editions were essentially flat. By comparison, ad pages declined by 8 percent in 2012.
For all of 2013, tablet magazine advertising units increased 16 percent for the 69 magazine titles measured.
“It’s gratifying to see these positive trends in magazine media. We look forward to lots of good news in the year ahead,” Mary G. Berner, MPA’s president and CEO said in the statement released.
The best performing ad categories in 2013 were, according to the MPA, Food and Food Products, with pages up 1.2 percent; Drugs and Remedies, up 2.1 percent; and Home Furnishings, up 1.9 percent.
The MPA reports ad revenue gains, as well – but as TNM readers know, this is something we find a less reliable indicator. Nonetheless, overall, the MPA said that print ad revenue rose to $19.7 billion in 2013, a 1 percent gain over 2012.
MPA members are generally consumer magazine publishers. The consumer segment has been outperforming B2B publishing of late, with consumer publishers far more progressive when it comes to creating tablet (and mobile) editions than their trade publishing counterparts.
The ABM, now part of the SIIA, and which represent trade publishers, has not posted its ad page and revenue report for June of 2013. Through May, however, B2B ad pages were down 8.55 percent for the year.