Forbes launches its own social network with ‘Stream’
In Partnership with MAZ, Forbes Brings “Stream” to Its iOS App To Allow Readers to Save, Share and Discover Visual Content
NEW YORK, NY – January 6, 2014 — Forbes is redefining the digital magazine experience with the launch today of “Stream” within its iOS app. “Stream” allows Forbes readers to save and share visual content with other readers and discover content from Forbes magazine and Forbes.com within the app. The innovative and exclusive technology, which was developed by MAZ, a NY-based technology startup, enables readers to participate in a Forbes-only “mini social network” comprised of only Forbes readers contributing only Forbes content.
Forbes readers now have the unique ability to reach out with their fingers and cut out anything they see on the screen. They can then share and save content to the public-facing Forbes “Stream” or to their own personal stream. “Stream” also allows readers to share to other social media platforms, such as Facebook, Twitter, LinkedIn, Pinterest, Tumblr, Evernote as well as via email and iMessages. Recipients see the visual “clip” from Forbes, which serves as a link back to the source of that content.
“Stream” is just as much about discovering as it is about sharing. When a reader streams Forbes content, it is automatically added to the Forbes “Stream.” Other readers can then see that clip while browsing the Forbes “Stream,” where they can share it themselves or visit the source content. The visual clip serves as a link back to the original “Stream.” Using “Stream,” Forbes readers can discover what others are streaming, creating a community of like-minded readers who are constantly contributing new content to “Stream.”
“As part of our efforts to continue to innovate in digital publishing, we are focused on meeting the needs of our readers and providing them with the content they want, when they need it, in the manner that they want it in,” said Lewis D’Vorkin, Chief Product Officer of Forbes Media. “Consumers today are increasingly more interested in visual content as we see from the dramatic growth in visual social sharing platforms. The new Forbes app will allow our readers to share, save and discover content in a manner that they prefer.”
“Across the online world, we’re in the midst of a massive shift from text-based media to visual-based media,” said Paul Canetti, Founder & CEO of MAZ. “Stream applies that same line of thinking to sharing content. No more copying and pasting text URLs… instead, just reach out and touch!”
“Stream” is part of the new Forbes magazine app for iOS, which also features redesigned issues, starting with Forbes’ annual 30 Under 30 issue, that are optimized specifically for tablet and mobile devices.