AARP launches new iPad app for both of its print magazines
The stand-alone app houses both AARP The Magazine and AARP Bulletin in one app library
WASHINGTON, December 23, 2013 — AARP today announced the launch of the AARP Publications App, which features AARP The Magazine and AARP Bulletin in one convenient and easily accessible location. The new app is available on iTunes and offers exclusive content and a variety of interactive features.
“Today’s announcement demonstrates AARP’s ongoing commitment to deliver the best experience for our 50+ audience across multiple platforms,” said Myrna Blyth, editorial director for AARP Media. “Our readers will now have easier access to their favorite AARP publications on the go, and can experience them in new, interactive ways. We are also looking forward to providing a wide variety of digital exclusives developed by our editorial team.”
Exclusive content available through the app includes behind-the-scenes celebrity videos, in-depth interviews, step-by-step recipes and photo slideshows. In addition, the AARP app allows users to read book excerpts, sample new music, take interactive quizzes and share stories via social media.
AARP members can sign in to the app to gain free and complete access to the publications, and non-subscribers can purchase per-issue or annual subscriptions to AARP The Magazine and AARP Bulletin via the app. Users will be able to see AARP’s other publication offerings, including eBooks, as well as stay in the know by receiving alerts and digital access to special issues from AARP Publishing. To download the app visit the Apple App Store.