Tremor Video to sell Meredith’s unsold video pre-roll inventory
NEW YORK, NY – December 17, 2013 — Tremor Video, Inc., a leading provider of technology-driven video advertising solutions, today announced that it has reached agreement with Meredith Corporation (NYSE:MDP) to serve as its exclusive third party partner to monetize their unsold desktop pre-roll inventory.
Under the terms of the agreement, Meredith Digital’s video inventory on sites including Allrecipes.com, BHG.com and Parents.com will only be available through Tremor Video’s and Meredith Digital’s sales forces. Partnerships such as these have enabled Tremor Video to create a robust online video ecosystem of over 500 premium websites and mobile applications.
“Meredith Digital is the leader in reaching women online, and we’re proud to add them to our growing list of exclusive publishing partners,” said Lauren Wiener, President of Global Sales and Marketing at Tremor Video. “Their high-quality, brand-safe lifestyle content and engaged audiences are highly desirable to our advertising partners and we look forward to a fruitful relationship.”
Meredith Digital connects 50 million passionate women with the information they need and the inspiration they want across web, mobile, video and social platforms. They mobilize women to live their dreams—and everyday life in between—with dynamic content around food, family, home and lifestyle. Their powerful combination of premium brands, data and scale offers marketers a unique opportunity to drive meaningful interactions and valuable transactions.
“Creating meaningful experiences online and maximizing revenue across Meredith Digital’s properties are our top priorities,” said Andy Wilson, Chief Digital Officer for Meredith. “Tremor Video brings engaging ads that people love from a variety of top-tier advertisers, and we’re glad to partner with them.”
Tremor Video continuously strives for the optimal balance of scale and premium content by way of its relationships with rigorously vetted, premium video publishers, over 200 of which partner with Tremor Video on an exclusive basis.