December 12, 2013 Last Updated 10:38 am

Aquafadas announces partnership with Japanese e-commerce company Rakuten

The business partnership, under the Aquafadas Global Partner Network program, provides publishers professional services that support all aspects of digital publishing

Press Release:

Montpellier, France – December 12, 2013 -– Aquafadas, innovative developer of digital publishing solutions, has joined forces with e-commerce giant, Rakuten, to help Japanese print publishers successfully expand distribution into digital. The business partnership, which falls under the Aquafadas Global Partner Network program, provides publishers expert professional services that support all aspects of digital publishing including production, distribution and marketing. “As an e-commerce leader, Rakuten is ideally suited to assist publishers in their print-to-digital migration. Working hand-in-hand with Aquafadas, we can offer Japanese publishers a deep understanding of both the digital publishing technology and distribution landscape, providing best-in-class consultative services to achieve their digital publishing strategy,” states Makoto Katayama, manager for content promotion division & eBook Japan business, Rakuten.

logo_aquafadas-smAquafadas’ digital publishing technology is designed to dovetail the print publishing workflow, allowing publishers to easily incorporate digital distribution into their current plans. Purpose-built tools support every publishing scenario, from replicating existing print material into simple eBooks and eZines to creating visually rich, non-linear, interactive digital content that features fluid text, sound and video. Back office database integration along with analytics, targeted push notifications and more advanced capabilities offer all of the necessary marketing tools a publisher needs to be successful. Combined with the sound guidance of partner Rakuten, Japanese publishers can create and deploy a plan that best serves their strategic digital distribution needs.

Aquafadas and Rakuten Help Shueisha Make the Leap
Leveraging the Aquafadas automatic conversion tool, Rakuten has already converted popular Shueisha magazines, including Marisol, non-no, MAQUIA and SPUR, into visually rich and engaging digital eZines that are distributed across smartphones and tablets. “With our customers wanting to read their favorite magazine on a tablet or smartphone, we needed a solution that would allow us to quickly make the leap to digital without sacrificing the quality of the reader experience. Aquafadas and Rakuten provided us the ideal solution with a phased approach that allows us to expand quickly with options to grow,” says Atushi Shizawa, digital magazine editorial office manager at Shueisha. “More than having their favorite magazine available in digital form, our readers are looking for an experience that transports them. Aquafadas gives us the tool to create a digital atmosphere that engages our readers on a much deeper level, while Rakuten provides the expert services to leverage the full capabilities of the technology with guidance on best distribution practices. With their help, we look forward to adding rich, interactive content to future Shueisha titles, providing an even more immersive connection between the reader and the content.”

About the Aquafadas Global Partner Network
A member of Aquafadas’ expanding Global Partner Network, partners such as Rakuten work closely with Aquafadas to help publishers achieve their digital publishing strategy. “Aquafadas partners with leading technology integrators all over the world to provide publishers everywhere both state-of-the-art technology and best business practices. We’re proud to be teaming up with Rakuten, an expert in e-commerce, to bring these exceptional services to Japan,” explains Achile Coenegracht, international business development director at Aquafadas. “Aquafadas’ comprehensive technology offering combined with the expertise of its business partners supports just about every market, whether it is Hurriyet Gazetecilik making its exclusive content available digitally for Turkish consumers or Shueisha digitalizing Japan’s most popular magazines. The Aquafadas Global Partner Network is here to help publishers maximize the potential of their digital strategy and deliver high quality content to new media of the 21st century – tablets and smartphones.”

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