Adobe to publish the technical specification for .folio format under a free license
SAN JOSE, Calif. – December 10, 2013 — Adobe today released data that shows Adobe Digital Publishing Suite (DPS) is powering significant circulation growth and reader engagement in digital magazines. Since the launch of Adobe DPS, less than three years ago, more than 150 million digital publications have been downloaded on mobile devices. And in the last twelve months publishers have added more than three times as many unique readers to their digital editions, when compared to 2012. Data also shows readers are engaging deeply with the digital magazines, with subscribers spending an average of 50 minutes* in DPS digital issues each month. Building on this momentum Adobe today announced that, in Q1 2014, it will publish the technical specification for the .folio format for digital magazines under a free license. This will further accelerate digital publication adoption, enabling newsstands to produce their own viewing apps capable of displaying digital magazines built using DPS.
Consumer marketing tools included in DPS magazine apps are helping drive readership growth and can be customized for each title. Features include social sharing of articles on major social networks, including Facebook, Twitter and Pinterest; free preview capabilities for individual articles or entire issues; and custom push notifications that alert readers to new content. These tools have engaged new readers and increased content sales for publishers by improving discovery, immediate access to content and timing/placement of purchase offers. Adobe has published a best practices guide to assist publishers in taking full advantage of DPS features to generate awareness, collect data, formulate optimal pricing and subscription offers, and ultimately maximize readership and purchase conversion. DPS is also used by companies and educational institutions to build beautiful app experiences for their employees and customers.
.folio to be Offered Under Free License
Publishers are increasingly seeking to leverage DPS as their primary digital publishing platform across operating systems and newsstands, including those where DPS magazine apps are not available. In order to maximize reach for digital magazines built using DPS, Adobe will publish, in Q1 2014, the technical specification for the .folio format for digital magazines under a free license. .folio is the format in which all DPS magazines are published and has become the de facto standard for interactive digital editions. This free license will enable any newsstand licensee to implement its own .folio viewer.