December 3, 2013 Last Updated 3:20 pm

Adobe Digital Index says 2013 Cyber Monday shopping rose 16% to $2.29 billion

Press release:

SAN JOSE, Calif. – December 3, 2013 — Adobe today released its Adobe Digital Index 2013 online shopping data for Cyber Monday. Online sales for the day increased by 16 percent year-over-year (YoY) to $2.29 Billion. A record 18.3 percent of sales came from mobile devices, an increase of 80 percent YoY. Consumer shopping preferences continued to shift online with Cyber Monday being the fifth day in a row of record breaking online sales. While “Brick and Click” retailers dominated Thanksgiving weekend sales, Internet retailers generated the most sales on Cyber Monday with a 42 percent share.

Adobe’s online shopping data is based on the analysis of nearly 900 million visits to 2000 retailers’ websites on Cyber Monday and more than three billion visits since Thanksgiving Day. Total online sales for Cyber Monday came in just one percent above Adobe’s prediction from November 5th, 2013. Seventy percent of online sales with the top 500 US retailers* are generated by companies using Adobe Analytics, a key component of Adobe Marketing Cloud.

“Retailers earned ten percent of their holiday sales in just the last five days, an increase of 26 percent YoY,” said Tamara Gaffney, principal analyst, Adobe Digital Index, Adobe. “Sales from mobile devices saw the biggest gains with an 80% increase over last year.”

Additional data and findings of the Adobe Digital Index online shopping analysis include:

  • Mobile: Smartphones and tablets drove $419 million in online sales on Cyber Monday, a new record. Tablets generated the majority of mobile driven sales at 12.7 percent of total online sales. iPad took the lion’s share with 10.1 percent while Android based tablets generated $23 million or one percent of total sales. Alaska and Hawaii had the largest mobile sales revenue with 26.6 percent compared to the 18 percent national average.
  • Social Referral Traffic: Social media sites drove $148 Million in online sales between Thanksgiving and Cyber Monday, a two percent share and flat compared to last year. Twitter’s share grew most (up 24 percent) to 9 percent of total online sales. Pinterest also saw strong growth increasing its share of referral traffic by 17 percent YoY. Facebook drove 64 percent of all social media driven sales, an increase of 12 percent.
  • Tablets and Game Consoles: iPad continued to generate the most social media buzz of any tablet followed by the Samsung Galaxy tablet. PlayStation 4 was the leader in social media traffic on game consoles over the last five days.
  • Hour-by-Hour Sales: Although retail promotions dramatically impacted Black Friday, pushing online sales up 39 percent YoY, Cyber Monday shopping patterns were consistent with previous years. Cyber Monday sales peaked between 8 and 9 pm Eastern Time with sales bringing in $150 million in one hour.

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