New York Magazine reduces frequency to biweekly in 2014
Magazine says it will expand its native advertising efforts
The frequency of New York Magazine will go from almost weekly to almost biweekly, starting in 2014, the magazine announced this morning. The magazine will produce 29 issues annually going forward – though 30 will be produced in 2014 as the changes are to take effect beginning with the March 3-10 issue.
“New York has evolved dramatically since its founding in 1968, with its intelligence, humor, playfulness, and visual punch remaining constants,” said editor-in-chief Adam Moss in the magazine’s announcement. “Readers will continue to find what they love in the magazine, and we’re undertaking these new changes to meet their changing media habits on all platforms.”
The magazine said it plans on expanding its online verticals and enhancing its iPad app. Some of the changes include a new blog tentatively called “the Science of Us” and a new Instagram channel to appear on the magazine’s website.
“New York has a devoted audience, and advertisers have been with the magazine for years because it works famously for them,” Larry Burstein, publisher of New York. said. “These changes will expand the audience and the ability of advertisers to reach them.”