Apartments.com launches new responsive website
“Overall, we have seen our mobile traffic grow 135% year-to-date compared to last year and it keeps climbing,” said Heidi Williams, vice president of product, Apartments.com
CHICAGO, Ill. – December 2, 2013 — Apartments.com, a leading national online rental resource, introduces users to a new version of its website with the launch of responsive design, providing renters with an optimal and consistent viewing experience across devices. Because the website is now device agnostic, meaning web content automatically resizes to fit the screen, users can conveniently search for an apartment from anywhere with the device they prefer. Whether searching from a mobile phone, tablet or desktop computer, renters can enjoy the same online experience—easy reading and navigation with minimal resizing, panning and scrolling—on Apartments.com without compromising the integrity of the website.
“Ever-evolving technology continues to reinvent the way people access information online,” said Heidi Williams, vice president of product, Apartments.com. “We recognize renters use a variety—and sometimes multiple—devices throughout their apartment search as evidenced by the significant growth in mobile traffic to our website. Overall, we have seen our mobile traffic grow 135% year-to-date compared to last year and it keeps climbing. To answer this growing demand, we invested in a responsive website to provide our users with the best experience, regardless of which device they are using to access our information.”
The number of mobile devices being purchased is exponentially outpacing PCs. While PC shipments slipped 10 percent in 2013, tablets experienced a 68 percent boost in 2013, according to Gartner Inc. Additionally, mobile phone sales have grown from 1.75 billion units to 1.8 billion between last year and 2013 with no signs of slowing down. Gartner Inc. predicts this number will continue to increase by approximately 4 percent between 2013 and 2014.
Prior to responsive design, the look and feel of a website as well as its navigation were inconsistent and, typically, not optimal depending on the device of the user. With the launch of its responsive website, Apartments.com is now able to deliver the same great online search experience even if the device it is being accessed from is different.