Touch-panel notebook PC shipments reach 11% of the market
By 2017, touch-panel penetration is expected to reach nearly 40 percent (64.2 million units)
Santa Clara, CA – November 26, 2013 — Touch-panel notebook PC shipments will reach 19.8 million units, or 11 percent penetration, in 2013. By 2017, touch-panel penetration is expected to reach nearly 40 percent (64.2 million units) according to the new NPD DisplaySearch Quarterly Mobile PC Shipment and Forecast Report – Advanced.
During the first half of 2013 (1H’13), global shipments of notebook PCs with touch screens reached 6.2 million units, or 7 percent share of the overall notebook market. Ultra-slim PCs led touch-screen penetration in the overall notebook PC category, with 1.7 million units, followed by standard notebooks, with 4.5 million units. AS
“Touch penetration in notebooks was modest in the first half of the year, and we expect a slight increase to 10% in the second half. Premium pricing and a lack of compelling uses for touch screens on notebooks continue to hinder adoption,” said Richard Shim, senior analyst at NPD DisplaySearch. “As touch interfaces become increasingly common across all mobile devices, however, it is just a matter of time before the technology also becomes more prevalent in notebooks.”
Factors encouraging adoption include Intel’s mandate that third-generation Ultrabooks include touch, as well as hybrids, sliders, convertibles, and other new touch-friendly form factors that will become more common in the years to come. “A touch panel on a clamshell notebook seems less intuitive than it does on a tablet-like device, which is better suited to touch interactions,” according to Shim.
The NPD DisplaySearch Quarterly Mobile PC Shipment and Forecast Report – Advanced delivers insight and data into worldwide and regional mobile PC shipments for both global and regional brands. For more information about this report, please contact Charles Camaroto at 1.888.436.7673 or 1.516.625.2452, e-mail contact(at)displaysearch(dot)com or contact your regional DisplaySearch office in China, Japan, Korea, or Taiwan.