NewspaperDirect rebrands itself as PressReader, launches new website
“By unifying all of our products and services under the PressReader name, we feel we are better representing who we are today and where we are going in the future.”
VANCOUVER, Canada -November 20, 2013 -– NewspaperDirect, the world leader in multi-channel newspaper and magazine content distribution and monetization, has officially rebranded itself as PressReader and launched PressReader.com, a brand new website designed to address the changing state of the media industry. By taking on a unified brand image, PressReader is aligning its portfolio of digital content solutions with its vision of connecting people through news, and is building on its success to ensure continued growth and expansion in the consumer market and beyond.
“As the media industry has changed and grown over the years, our company has developed new technologies and products to better serve our customers and our partners,” said Alex Kroogman, CEO of PressReader. “By unifying all of our products and services under the PressReader name, we feel we are better representing who we are today and where we are going in the future.”
For over a decade, PressReader has been a trusted partner to thousands of publishers and businesses worldwide, with over 30 million users to date. Through the years, the media landscape and news consumption patterns among consumers have drastically evolved and migrated from print to digital platforms. This transformation helped fuel PressReader’s technological innovation, award-winning products, new markets, and explosive growth, and the time has now come for the company to align itself and its solutions with its new vision of connecting people through news.
Under the new brand, PressReader is embracing a reader-centric approach and investing additional resources in the development of new revolutionary reading technology. This new vision and direction begins with the launch of PressReader’s digital platform, PressReader.com – a website offering a personalized news stream of the best content from around the world.
Modeled after the company’s award-winning PressReader app, PressReader.com offers an enhanced browser reading experience where readers can access thousands of full-content newspapers and magazines that no other aggregated platform offers. With its visually stunning graphics and images, and intuitive web design, PressReader.com can be accessed on tablets or computers running the latest version of the most commonly used browsers. PressReader.com will meet consumers’ increasing demands for compelling, full-content news from multiple sources, consolidated in an engaging and participatory environment.
PressReader’s new vision of connecting people through news is just the first step in the company’s mission to become the world’s largest digital news marketplace. In the future, PressReader will launch additional tools and technologies to provide consumers with an even more robust, interactive experience and platform to engage in meaningful discussions and conversations around PressReader’s extensive news content.