November 20, 2013 Last Updated 10:02 am

Google launches its own Newsstand app for Android

The New York Times among those touting being part of the launch

The Android platform now has its own Newsstand app as Google launched Google Play Newsstand.

GoogleNewsstand-promoAmong the first on the new app is The New York Times which sent out an announcement this afternoon.

“With the launch of Google Play Newsstand, we are able to expand our NYT Everywhere strategy even further and reach readers where they want to access our premium digital content,” said Denise Warren, executive vice president, digital products and services, The New York Times. “By raising the article limit through the holidays, Newsstand users who may not yet be Times subscribers will get a significant sense of the depth and authority of the news, opinion and multimedia offerings available on NYTimes.com.”

Like other parts of Google Play, the new store is very heavily geared to the publications Google wishes to promote. Not surprisingly, the NYT and WSH are right there at number one and two. But another one that is getting the royal treatment is Saveur Daily

The app is pretty much the same look and feel as Currents – and it was, in fact, the same team behind the Newsstand.

This feels like Google’s attempt to compete with Flipboard more than Apple’s Newsstand. (Looks like TechCrunch has come to the same conclusion.)

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