November 19, 2013 Last Updated 10:00 am

AAM President Mike Lavery announces late 2014 retirement

Board of Directors Selects Executive Search Firm

Press Release:

ARLINGTON HEIGHTS, Ill. – November 19, 2013 — Alliance for Audited Media President and Managing Director Mike Lavery has announced plans to retire in late 2014.

Lavery joined AAM in 1987 and became its president in 1995. In that time the organization has transformed from a print-centric to a multichannel auditor. Since rebranding in November 2012, AAM has made strides in its cross-media audit and data services with major announcements such as the launch of the Media Intelligence Center and certification of the Adobe Publishing Suite.

Lavery has worked with the AAM board on an executive succession plan for the past several years. As AAM continues to modify its strategy to solidify its position in a changing cross-media marketplace, it was agreed that now is the right time to implement that plan. The new president will be tasked with building on AAM’s recent developments to continue to position the organization for its next century.

“Mike embodies so many of the attributes of the AAM organization — integrity, credibility, trust, confidence. He has been an all-around admirable leader,” said Sunni Boot, AAM chairman and CEO of ZenithOptimedia Canada. “As we continue to pursue our cross-media strategy, Mike’s retirement will require the board to bring someone in with the skills and experience to take AAM to the next level in its historic role serving the media industry.”

The AAM board has engaged New York-based Bert Davis Executive Search to assist with recruiting a new president.

The board is seeking candidates who have deep knowledge and experience with traditional and digital media, advertising and audience measurement — a mix that is well suited to address AAM’s continued need in print auditing while building a foundation for the digital world. Candidates should also have executive leadership experience in strategic planning, marketing, product development and technology.

Key tasks for the new president include implementing a three-year strategic plan, advancing AAM’s digital business model, further developing the Media Intelligence Center as a leading source of audited multimedia data, and continuing to oversee AAM and its subsidiaries in the U.S. and Canada.

“I have been incredibly fortunate and honored to serve as AAM’s president,” Lavery said. “I have worked with the best and brightest of our industry, made some wonderful friends, and am proud of the many things we have accomplished together. While I will miss it, I am thankful that grandkids, golf and charitable opportunities such as Habitat for Humanity and business mentoring await me.”

Lavery is one of AAM’s longest-serving presidents — just the seventh in AAM’s 100 years. He joined the organization in 1987 as vice president of finance and administration and also oversaw the auditing department before becoming president in 1995. Lavery’s accomplishments are visible in all aspects of AAM’s business today, including databasing publisher information beginning in the 1990s, developing ABC Interactive in 1996, centralizing the majority of field auditors to AAM’s headquarters in 2010 and acquiring the Certified Audit of Circulations in 2012.