Trinity Mirror reports declines in both print and digital revenue, gains in web traffic
Newspaper company behind The Mirror reports digital audience up 68 percent year over year
The UK company behind what it calls the “intelligent tabloid” – The Daily Mirror – said its revenue had fallen during the past 17 weeks, but that its group’s year end performance should come in at the “higher end of market expectations.”
But the newspaper company is increasing its share of web traffic. The earnings report said their digital audience was up 68 percent in the 17 week reporting period to 45 million, with page views up a similar amount to 240 million.
““Our transformation programme continues to make good progress and we are beginning to see tangible signs that our strategy is delivering with improving revenue trends, strong growth in digital audience and continued tight management of the cost base, contributing to robust cash flows with falling leverage,” Simon Fox, Chief Executive, Trinity Mirror plc, said.